Alice McLeish

December has now begun, and we are now officially allowed to say the “C” word (Christmas!). This year Christmas parties and meals with your team will look a little different from usual. However just because we can’t be together in…

The seventh way to grow your business is to reduce your overheads. These are the fixed costs in your business that don't change much as your sales increase, e.g. phone, power, rent, interest, etc. How often do you review your…

The sixth way to grow your business is to reduce your variable costs. These are the costs which increase as sales increase. By reducing your variable costs, you increase your profit margin. For some businesses, focusing on reducing variable costs…

The fifth way to grow your business is to encourage your customers to spend more each time they buy. There are hundreds of ways to do this. The key is to develop strategies that add value to the transaction instead…

The fourth way to grow your business is to entice your customers to buy from you more often. Remember, it's easier to sell to an existing customer than to a new one. Many of the strategies to increase transaction frequency…

The third way to grow your business is to increase your conversion of prospects to sales. This is relevant to all businesses, but particularly relevant to those who prepare proposals and quotes on a regular basis. What you can measure…

The second way to grow your business is to generate more leads. A lead is someone who has responded to your marketing in some way; they have some level of interest in your product. When it comes to generating more…

It's easier and cheaper to make a sale to an existing customer than it is to a new one. Happier customers come back more, spend more money and, most importantly, talk to others. And yet, so many businesses seem focused…